Heineken is the number two player in the global beer market, behind only AB InBev, and is also a strong leader in cider/perry. It continues to pursue a premiumisation strategy as well as to expand its already wide NoLo portfolio, with recent launch Heineken 0.0 Ultimate boasting zero alcohol, carbs and sugar.
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This report comes in PPT.
Overview:
Euromonitor International's report on Heineken NV delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Heineken NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heineken NV.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Heineken NV provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Key Facts
Company Direction
Global Performance: Company Sales and Market Share
Global Performance: Company Growth by Industry
Global Performance: Company Growth vs Industry Growth
Global Performance: Company Sales by Region
Heineken NV SWOT Analysis
Heineken NV in Alcoholic Drinks: Key Facts
Our expert’s view of Heineken NV in 2026
Heineken NV Sales in Alcoholic Drinks
Heineken NV Sales in Alcoholic Drinks by Region
Heineken NV Sales in Alcoholic Drinks by Category
Top 20 Markets
Heineken NV: Top Five Industry Trends and Company Response
Key Trend: Damp is the new dry?
Competitive Position: Relative Performance
Competitive Position: Key Categories
Competitive Position: Key Brands
Competitive Position: Share Changes in 2025
Heineken NV: Online E-Commerce Portfolio
Heineken NV: E-Commerce Retail Strategy
New Product Development
M&A and Investment
Company Focus and Future Growth
Growth Opportunities in Alcoholic Drinks
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions
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