No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Hong Kong
English, Chinese
Herbert leads a syndicated team of seven in the Hong Kong office, where he oversees all research projects for the Hong Kong and Taiwan markets, as well as covering all research for the services and payments industries across Southeast Asia.
Herbert is a Research Manager at Euromonitor International with a focus on the consumer and financial industries. He is based in Euromonitor's Hong Kong office, where he advises clients across a range of subjects, including the apparel supply chain, beverages, precision cleaning, fresh food, consumer health and consumer finance. Prior to joining Euromonitor, Herbert worked as a PE & VC market data researcher, serving institutional clients on research work in the Asia Pacific region. Herbert is a CFA and FRM charterholder.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
As luxury brands increasingly look beyond China, the Americas is emerging as a critical growth market. Yet future success will depend less on scale and ownership and more on relevance, authenticity, emotional value and experiences. As consumers become more discerning, luxury brands must justify their value through deeper, more meaningful connections.
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.