Herbert Yum
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Herbert Yum

Research Manager

Hong Kong

English, Chinese

Herbert leads a syndicated team of seven in the Hong Kong office, where he oversees all research projects for the Hong Kong and Taiwan markets, as well as covering all research for the services and payments industries across Southeast Asia.

Herbert is a Research Manager at Euromonitor International with a focus on the consumer and financial industries. He is based in Euromonitor's Hong Kong office, where he advises clients across a range of subjects, including the apparel supply chain, beverages, precision cleaning, fresh food, consumer health and consumer finance. Prior to joining Euromonitor, Herbert worked as a PE & VC market data researcher, serving institutional clients on research work in the Asia Pacific region. Herbert is a CFA and FRM charterholder.

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What Great British Brands Reveal About Luxury’s Next Chapter

To accompany Country & Town House’s annual Great British Brands publication, GBB Live 2026, titled New Frontiers, launched in April 2026 as the inaugural event alongside the publication. Hosted at London’s iconic Town Hall by Bottaccio, the summit brought together leaders across British luxury, media, design and culture to explore the future of the sector, from AI and sustainability to shifting consumer behaviour, global expansion and modern British identity.

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Global Insight Manager: Luxury Goods