Hiromi Yamaguchi
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Hiromi Yamaguchi

Research Manager

Singapore

Japanese, English

Hiromi leads a team of talented analysts specialising in appliances and electronics, health and beauty, home products, luxury and fashion, and channels in Southeast Asia.

Hiromi is responsible for providing actionable data and insights that stimulate growth strategies, go-to-market concepts, and innovation. Hiromi also contributes through thought leadership pieces and briefings that discuss the industry trends of tomorrow. Hiromi previously worked on project management, ensuring high quality content was delivered within a clearly stated timeline.

Related to Payments and Lending

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

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Research Analyst