No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Singapore
Japanese, English
Hiromi leads a team of talented analysts specialising in appliances and electronics, health and beauty, home products, luxury and fashion, and channels in Southeast Asia.
Hiromi is responsible for providing actionable data and insights that stimulate growth strategies, go-to-market concepts, and innovation. Hiromi also contributes through thought leadership pieces and briefings that discuss the industry trends of tomorrow. Hiromi previously worked on project management, ensuring high quality content was delivered within a clearly stated timeline.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
The annual trade fair IFA 2026 showed consumer appliances moving beyond connectivity towards AI-orchestrated ecosystems. The strongest launches combined intuitive automation with energy management, interoperable platforms, space-efficient design and new forms of robotics, while AI also began reshaping how consumers discover and buy products.
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?