The market is dominated by domestic suppliers, as imports account for 25.6% of total market size in 2023. Households drive market demand, with household spending representing 88.5% of total demand in 2023. Turkey has the sixth largest market size for household cleaning and personal care products regionally, with demand reaching USD13.1 billion in 2023. Hayat Kimya Sanayi AS is the largest company in Turkey, generating 6.8% of the industry’s total production value in 2023. The industry is fragmented, with the top five companies generating 11.2% of total production value in 2023. The total number of companies increases in 2023, to 2,828 units. The costs of the industry increase by 22.6% in 2023, largely driven by rising B2B costs. The industry’s profitability increases and stands at 37.7% of production value in 2023, the highest regionally. The industry’s exports share decreases in 2023 to 23.7% of total production output. With production value of USD9.3 billion, Turkey accounts for 7.8% of the Western Europe total in 2023.
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This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Turkey: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Turkey: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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