Households: India

Country Briefing

About This Report

Jun 2019

India is on course to become the largest market by households in the world. This will provide significant infrastructural challenges for a country that is already struggling with surging demand for utilities and housing. A huge family market is especially lucrative for associated goods and services, but logistical challenges are substantial since most households reside in rural areas. The property market continues to struggle, though this will not stop the addition of new housing units.

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Households: India

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Households: India

HEADLINES

PROSPECTS

Chart 1 SWOT Analysis: India

HOUSEHOLD SIZE AND LOCATION

Rural homes suffer from poor electricity access
Chart 2 Households by Location and Number of Rooms/Persons in India

CONSUMER COMPOSITION

Automation threatens employment for female household heads
Chart 3 Sex, Age, Education and Employment in India
Chart 4 Case Study on Consumer Composition: India

FAMILY TYPES

Two-child policy may come into effect
Chart 5 Family Units and Children per Household in India

HOUSEHOLD FACILITIES AND DURABLES

Luxuries now considered necessities
Chart 6 Household Penetration by Facilities and Durables in 2030 in India

HOUSEHOLD TELECOMS

Maturing digital homes
Chart 7 Household Digitalisation in India
Chart 8 Case Study on Household Telecoms: India

PROPERTY MARKET

Liquidity crisis keeps demand low
Chart 9 Rentals and Household Finance in India

HOUSING CONSTRUCTION

Mortgage lenders invest in housing
Chart 10 Houses and Apartments in India