Households: India

Country Briefing

About This Report

Jun 2019

India is on course to become the largest market by households in the world. This will provide significant infrastructural challenges for a country that is already struggling with surging demand for utilities and housing. A huge family market is especially lucrative for associated goods and services, but logistical challenges are substantial since most households reside in rural areas. The property market continues to struggle, though this will not stop the addition of new housing units.

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Households: India

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Households: India



Chart 1 SWOT Analysis: India


Rural homes suffer from poor electricity access
Chart 2 Households by Location and Number of Rooms/Persons in India


Automation threatens employment for female household heads
Chart 3 Sex, Age, Education and Employment in India
Chart 4 Case Study on Consumer Composition: India


Two-child policy may come into effect
Chart 5 Family Units and Children per Household in India


Luxuries now considered necessities
Chart 6 Household Penetration by Facilities and Durables in 2030 in India


Maturing digital homes
Chart 7 Household Digitalisation in India
Chart 8 Case Study on Household Telecoms: India


Liquidity crisis keeps demand low
Chart 9 Rentals and Household Finance in India


Mortgage lenders invest in housing
Chart 10 Houses and Apartments in India