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The Iranian household market has become increasingly attractive to consumer businesses, as the number of households expands healthily and local consumers are transforming to more modern and urban lifestyles. Household penetration of durables and digital goods is on the rise, since local consumers have improved access to brands and technology. Couple-with-children households remain dominant, but single-person homes will rise robustly, due to demographic and social changes.
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Country Briefings examine market potential, economic and consumer trends in major topics impacting each country.
There are four major subjects covered in each series:
- Business Environment
- Income & Expenditure
- Risks & Vulnerabilities
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The briefings cover 85 countries and identify topics of crucial interest to planners, marketers and researchers:
We spotlight key trends within the topic and analyse the implications intelligently
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HOUSEHOLD SIZE AND LOCATION
Rapid urbanisation
Chart 2 Households by Location and Number of Rooms/Persons in IranChart 3 Case Study on Household Size and Location: Iran
CONSUMER COMPOSITION
The share of household heads aged 30-39 is on the rise
Chart 4 Sex, Age, Education and Employment in IranFAMILY TYPES
Strong expansion expected for single-person homes
Chart 5 Family Units and Children per Household in IranHOUSEHOLD FACILITIES AND DURABLES
Potential growth for microwaves and air conditioners
Chart 6 Household Penetration by Facilities and Durables in 2016 in IranHOUSEHOLD TELECOMS
Surging uptake of digital goods
Chart 7 Household Digitalisation in IranChart 8 Case Study on Household Telecoms: Iran
HOUSING CONSTRUCTION
Urbanisation will boost demand for apartments
Chart 9 Houses and Apartments in IranREGIONAL COMPARISON
Chart 10 Regional Households Indicators ComparedWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.