Households: Kenya

May 2021

The number of households in Kenya is set to continue growing, with couples with three or more children and extended families living together projected to remain the predominant household types by 2040. Urbanisation in Kenya is chaotic as the largest cities lack resources for infrastructure development, leaving over half of the urban population living in slumps. Poor economic development of the country and robust population growth will support low income, and high poverty and unemployment rates.

USD 250
Request More Information

Delivery

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Households: Kenya

HEADLINES

PROSPECTS

Stagnating social progress will halt progression in consumer expenditure
Urbanisation grows, posing a threat to sustainable development
Disposable income growth will drive emergence of middle-class families
Possession rates of consumer durables to rise
Kenyan real estate market ready for take-off

HOUSEHOLD PROFILE IN 2020

Chart 1 Household Profile: 2040 Chart 2 Households by Number of Persons: 2040 Chart 3 % of Households by Number of Children: 2040 Chart 4 Households by Type of Household: 2040 Chart 5 Consumer Expenditure by Household Type in Kenya: 2015/2020/2040 Chart 6 Household Heads Sex and Employment in Kenya: 2040 Chart 7 Households by Economic Status of Head of Household in Kenya: 2040 Chart 8 Households by Age of Head: 2040 Chart 9 Household Penetration by Facilities: 2040 Chart 10 Household Possession of Kitchen Durables in 2040: % of Households Chart 11 Household Possession of Other Durables in 2040: % of Households Chart 12 Household Digital Penetration in Kenya Compared to Global Average: 2040 Chart 13 Possession of Entertainment Electronics in 2040: % of Households Chart 14 Possession of Other Electronics in 2040: % of Households Chart 15 Key Metrics of Households Property Market: 2040 Chart 16 Housing Stock by Construction Year Chart 17 Households by Number of Rooms: 2040 Chart 18 Households by Size of Dwelling in Kenya: 2040 Chart 19 Housing Completions in Kenya: 2015-2021
Share:

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page