The number of Poland's households will experience a slight increase over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was notably affected by soaring inflation and rising interest rates, with a fifth of annual household spending dedicated to housing. Going forward, urbanisation is set to intensify, placing Poland among the middle third of countries in Eastern Europe by 2027 in terms of urbanisation, while migration remains a pressing issue.
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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.
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Households: Global shifts in gender, ageing, migration and housing are transforming the size, location, general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.
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