Sydney
Chinese, English
Icey is a Research Analyst based in Euromonitor’s Sydney office.
Icey is the go-to person for research, market intelligence and consumer trends in the home and tech, food and drink, and beauty and fashion industries in Australia and New Zealand. With a wealth of cross-industry research experience, she specialises in analysing regional megatrends, offering expert insights into consumer behaviour and e-commerce product assortment analysis. Before joining Euromonitor, Icey built extensive experience in market consulting with a specialisation in the Chinese market. She has expertise in social listening projects, analysing consumer sentiment and trends. She has played a pivotal role in brand audits for prominent beauty and fashion brands, honing her skills in semantic analysis of qualitative data from social media and focus groups.
Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.
By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.