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IFA 2022 Event Insights

March 2023

This IFA 2022 Event Insights report unveils important product launches from one of the biggest trade shows for consumer electronics and appliances held annually in Berlin. Under the themes Connectivity and Smart Home, Sustainability and Personalisation, it brings case studies and insights that should not be missed from the IFA 2022.

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This report comes in PPT.

Key findings

IFA (Internationale Funkausstellung) Berlin is one of the world’s leading trade shows for consumer electronics and consumer appliances, first held in 1924. This annual event returned to the grounds of Messe Berlin in 2022 after the 2021 edition was cancelled and the 2020 edition held in a hybrid format due to the pandemic.

The conference featured the latest product innovations and industry hot topics, allowing experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by the IFA’s Senior Vice President, David Ruetz, in his opening speech – Connectivity, Smart Home and Sustainability. In this report, we look at these trends, with the addition of Personalization, another influential trend in the industry visible at IFA 22.

This report unveils important product launches, noticeable concepts and services as well as industry trends coming to life. All examples will be featured under three main blocks. Connectivity and Smart Home will highlight the latest tech solutions; Sustainability will speak of brands and companies’ actions to become environmentally-friendly; and Personalisation will cover the use cases of placing consumers at the centre of decision-making.

About IFA and this report
Main themes
Samsung revealing its smart home vision
Miele's new entry-line ovens from the H 2000 series
Bosch Series 8 with i-Dos automatic dosing system
Home Connect collaborating with Enphase Energy
Haier and Nuncas to launch Washpass in Italy
A line of productive products by Oppo
Asus and Lenovo foldable laptops
Smart glasses by TCL and Lenovo
Huawei Nova 10 and 10 Pro for photography enthusiasts
Samsung Electronics unveiling a new addition to the Odyssey line-up
LG’s ultra-large TVs to provide an immersive experience
Everyday Sustainability Zone by Samsung
Product-driven sustainable solutions by Samsung
Sustainable EV charger by Schneider Electric
Miele’s energy saving and monitoring solutions
Beko’s water saving technology
Cutting-edge laundry range by AEG
LG UP: upgradeable appliances
A battle with microplastics and microfibre at the forefront
Nokia Circular: a subscription service
Solar-powered headphones by Urbanista
Carbon8 sparkling water maker trades on eco-credentials
Samsung expands its Bespoke Home line-up
Home Connect presents new collaboration with Enphase Energy
Candy shows its iCase (I-case) refrigerator
LG showcases a lifestyle OLED TV Objet Collection
Haier shows its smart home vision, highlighting tailored-made scenarios
LG’s bendable OLED TV serves as both a premium TV and a gaming monitor
Tineco brings smart functions and individual user settings to its Toasty One toaster
BSH unveils an innovative kitchen sink, The Waterbase, from its company, Solitaire
LG’s new MoodUP refrigerator brings a party to your kitchen
Jura’s GIGA 10 offers the choice of 35 coffee options
Liebherr continues to trade on full personalisation of its refrigerators with MyStyle
Wine fridges see many innovations in connectivity and individualised wine management

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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