This IFA 2022 Event Insights report unveils important product launches from one of the biggest trade shows for consumer electronics and appliances held annually in Berlin. Under the themes Connectivity and Smart Home, Sustainability and Personalisation, it brings case studies and insights that should not be missed from the IFA 2022.
This report comes in PPT.
IFA (Internationale Funkausstellung) Berlin is one of the world’s leading trade shows for consumer electronics and consumer appliances, first held in 1924. This annual event returned to the grounds of Messe Berlin in 2022 after the 2021 edition was cancelled and the 2020 edition held in a hybrid format due to the pandemic.
The conference featured the latest product innovations and industry hot topics, allowing experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by the IFA’s Senior Vice President, David Ruetz, in his opening speech – Connectivity, Smart Home and Sustainability. In this report, we look at these trends, with the addition of Personalization, another influential trend in the industry visible at IFA 22.
This report unveils important product launches, noticeable concepts and services as well as industry trends coming to life. All examples will be featured under three main blocks. Connectivity and Smart Home will highlight the latest tech solutions; Sustainability will speak of brands and companies’ actions to become environmentally-friendly; and Personalisation will cover the use cases of placing consumers at the centre of decision-making.
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
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