No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Santiago
English, Spanish, Castilian
As a Consultant based in Euromonitor's Santiago office, Ignacio leads research on the Drinks & Tobacco and Home & Garden industries across select Latin American markets.
Soft drinks Hot drinks Alcoholic drinks Cannabis Tobacco Home & Garden Ignacio joined Euromonitor as a Consultant, leading various ad hoc projects for clients across multiple geographies and industries, including Consumer Finance, Home & Garden, and various FMCG categories. Currently, he is part of the syndicated research team, specializing in the Drinks & Tobacco and Home & Garden industries, with a focus on Latin American markets.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.