Per capita income levels in Japan are among the highest regionally but are set to witness subdued growth through to 2040. Over the medium term, the consumer market is forecast to recover to pre-pandemic levels, driven by easing COVID-19 restrictions, improving consumer confidence and strong pent-up demand. However, a deepening demographic crisis, high gender inequality, fiscal sustainability risks and subdued wage and employment growth will hinder consumer market development in the long term.
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Households: Global shifts in gender, ageing, migration and housing are transforming the size, location, general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.
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