Moroccan consumer incomes are expected to rise from 2022 to 2027 due to emergence of better job opportunities and increased remittances. However, the growth is set to be slower than regional average, partly due to climate change affecting agriculture, the country's largest employer. A substantial gender income gap is set to continue hindering consumer market development, while discretionary spending is set to remain relatively low due to prevalence of lower income classes.
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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.
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