Poland's consumer income is projected to experience subdued growth over the near term, in line with considerably slowing economic development. Middle-class households are forecast to decline, while the lowest income class is set to expand at the fastest pace. In addition, rising inequality and significant inflation in the short term pose risks to the spending of lower-income consumers on non-essential products and services, with wealth expected to remain concentrated among a few.
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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.
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Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.
Households: Global shifts in gender, ageing, migration and housing are transforming the size, location, general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.
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