Income and Expenditure: The Philippines

November 2021

The consumer market in the Philippines is set to benefit from growing urbanisation, an expanding industrial sector and gradually reducing poverty levels. Furthermore, rural consumers are projected to increase their role in the domestic market, raising their expenditure levels at a faster pace compared to urbanites. However, systemic corruption, enduring high poverty rate, prolonged COVID-19 pandemic and global economic slowdown will have a weakening effect on domestic consumption development ove

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Income and Expenditure: The Philippines



Young consumers will record the fastest increase in gross income
Closing gender gap highlights growing female consumer markets
Economic development in Calabarzon to stimulate consumer spending
Deteriorating stance in Wealth Index
Chart 1 Annual Gross Income Distribution by Age in the Philippines: 2020 Chart 2 Distribution of Income in the Philippines - Key Metrics: 2020-2040 Chart 3 Gross Income Growth Index in the Philippines: 2020-2040 Chart 4 Average Gross Income by Age in the Philippines: 2020-2040 Chart 5 Population by Income Brackets: 2040 Chart 6 Gini Index: 2020/2040 Chart 7 Households by Disposable Income (PPP): 2020-2040 Chart 8 Overview of the Philippines’s Social Classes Chart 9 Social Class E by Age: 2020/2040 Chart 10 Consumer Market and Spending in the Philippines - Key Metrics: 2040 Chart 11 Consumer Expenditure in Top Regions: Size 2040 and Growth 2015-2040 Chart 12 Urban/Rural Consumer Expenditure: 2040 Chart 13 Household Expenditure: 2020 Chart 14 Consumer Spending by Category in the Philippines 2020/2040: USD per Household Chart 15 Index of Consumer Prices in the Philippines: 2010-2020 Chart 16 Household Expenditure by Category in the Philippines: 2040 Chart 17 The Philippines’s Wealth Landscape: 2020-2030

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