No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Dubai
English
Isam is a Consultant with Euromonitor International's home and technology research team in Dubai. He manages research projects, participates in conferences, and works closely with clients, with a particular focus on the Middle East, North Africa, and Turkey (MENAT) region. As a commissioner he excels in project management, with extensive knowledge and acute industry expertise and insight.
Isam Arshad has spent over a decade honing his expertise in market research across a wide range of industries, during which time he has advised clients and provided thought leadership on the evolution of major trends in home and technology industries. He is an expert in many fields, including web content, data analysis, editorial content, and client engagement. Isam has a master's degree in Knowledge Management from the Graduate School of Management UIA Malaysia. He worked as a research manager in the hospitality trading industry in Saudi Arabia before joining Euromonitor.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
For a category that many had written off as a fad, foldable phones are enjoying an unexpected renaissance. Samsung, Xiaomi and Apple have all converged on a new design philosophy in 2026, and the result is the first wave of foldables that genuinely feel like products rather than prototypes.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.