Isam Arshad
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Isam Arshad

Consultant

Dubai

English

Isam is a Consultant with Euromonitor International's home and technology research team in Dubai. He manages research projects, participates in conferences, and works closely with clients, with a particular focus on the Middle East, North Africa, and Turkey (MENAT) region. As a commissioner he excels in project management, with extensive knowledge and acute industry expertise and insight.

Isam Arshad has spent over a decade honing his expertise in market research across a wide range of industries, during which time he has advised clients and provided thought leadership on the evolution of major trends in home and technology industries. He is an expert in many fields, including web content, data analysis, editorial content, and client engagement. Isam has a master's degree in Knowledge Management from the Graduate School of Management UIA Malaysia. He worked as a research manager in the hospitality trading industry in Saudi Arabia before joining Euromonitor.

Related to Consumer Electronics

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

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