Depopulation in Italy from 2021-2040 will result from negative natural change, with positive net migration unable to reverse this demographic trend. While urbanisation continues, significant cities will contract, in line with the shrinking population. A high standard of living and healthcare will drive ongoing ageing, with the rising 65+ population shaping consumer trends. A large population and relatively high income levels will increase Italy’s appeal as a consumer market in 2040.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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