No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
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Jane contributes to the writing, proofreading and editing of country reports, with a focus on Euromonitor's top 25 markets.
Jane uses her extensive experience writing, proofreading and editing to produce high-quality country reports for clients. Prior to her role as a Central Analyst for Euromonitor, Jane was a freelance proofreader for the company for 14 years, giving her considerable experience in writing, proofreading and editing country reports.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Euromonitor International will present its first Innovation Awards at the Global Innovation Forum in London on 18 November 2026. Under the theme Signals of What’s Next, the awards will recognise FMCG innovations that offer compelling evidence of where markets and categories are heading.