No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
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Jane contributes to the writing, proofreading and editing of country reports, with a focus on Euromonitor's top 25 markets.
Jane uses her extensive experience writing, proofreading and editing to produce high-quality country reports for clients. Prior to her role as a Central Analyst for Euromonitor, Jane was a freelance proofreader for the company for 14 years, giving her considerable experience in writing, proofreading and editing country reports.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
For a category that many had written off as a fad, foldable phones are enjoying an unexpected renaissance. Samsung, Xiaomi and Apple have all converged on a new design philosophy in 2026, and the result is the first wave of foldables that genuinely feel like products rather than prototypes.
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.