Depopulation in Japan up to 2040 will be driven by natural decrease, as net migration remains relatively low. High and increasing longevity and low birth rates will accelerate the ageing trend, with Japan remaining among the oldest countries globally by median age, transforming the consumer landscape further and putting huge pressure on state resources. Urban population will fall more slowly than rural population to account for a huge 93.7% of the population in 2040.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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