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Japan in 2040: The Future Demographic

June 2020

Depopulation in Japan up to 2040 will be driven by natural decrease, as net migration remains relatively low. High and increasing longevity and low birth rates will accelerate the ageing trend, with Japan remaining among the oldest countries globally by median age, transforming the consumer landscape further and putting huge pressure on state resources. Urban population will fall more slowly than rural population to account for a huge 93.7% of the population in 2040.

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Overview:

The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.

The Economies and Consumers in Japan report includes:

  • Snapshot of the population
  • Analysis of changing population structures
  • A look at the diversity of the population
  • Breakdown of the biggest cities by population size
  • Vital statistics
  • Historic and forecast data

This report answers:

  • What is the population size?
  • Is the population ageing?
  • How diverse is the population?
  • What are the levels of urbanisation?
  • How is the population set to change over time?
  • What is the overall health of the population?
  • Do we need to broaden our consumer base?
  • Will our target market continue to grow?
  • Are there opportunities to explore untapped potential?

Japan in 2040

Key Findings (1)
Key Findings (2)
Summary
Japan and the World in 2040
Population Past, Present and Future
Ageing
Men and Women
Marriage and Divorce
Births and Fertility
Life Expectancy and Deaths
Health
Migration
Diversity
Urbanisation
Cities
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Buy future demographic report to:

  • Understand the population structure of the consumer market and workforce
  • Track long-term demographic shifts which will impact consumer demand
  • Realise growth potential of the biggest cities
  • Identify target markets by diversity, age and sex

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