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Jeremy Roberts
Senior Reports EditorLondon
English, German
Jeremy is Senior Reports Editor at Euromonitor International. He authors a diverse range of report content and strategic writing for Euromonitor’s Passport system and E.Com.
Jeremy has been producing content for the Reports Team since 2002. During this time, he has written, edited and proofread a vast body of work, encompassing country reports, regional briefings, global company profiles, amongst other strategic content, and has worked across all industries and geographies researched by Euromonitor. Jeremy's background in market research predates his long years of experience at Euromonitor. He has also worked as a freelance translator.
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K-Beauty Tech Sees Challenges Adapting to US Consumption
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
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From Social Commerce to Phygital Collectibles: Five Trends Reshaping Toys and Games
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.
