John George
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John George

Senior Project Manager – Digital Share of Shelf

London

English

John is responsible for developing methods and executing projects which utilise Euromonitor's proprietary web scraped data.

John oversees the implementation of new research approaches into existing Euromonitor research projects, with a focus on automation and centralisation. John previously worked as a Project Manager for food and nutrition research. Prior to this John was a research analyst covering the ingredients industry.

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Three Key Trends Defining Consumer Spending

The pressure on household budgets is not easing in 2026. Consumers are not spending less so much as spending differently, reallocating with intent and resetting category hierarchies as they go. Three major shifts will define where the money moves this year: macro shocks, that now hit wallets in days; the consumer pool, which is splitting in two; and time becoming the currency brands compete for.

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Senior Global Insight Manager: Consumers