Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Follow:
Jose Becerril
ConsultantLondon
English, Portuguese, Spanish, Castilian
Jose leads Euromonitor's central project team for tobacco and plays a key role in the development of global research projects and content.
Jose advises clients across the tobacco and cannabis industries on the challenging regulatory environment and fast-evolving consumer trends. His market research background predates his career at Euromonitor, working across a range of fmcg industries and developing reports for a number of leading companies globally.
Expertise
Related to Alcoholic Drinks
Article
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Article
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Events
In person
Past event
EVO NXT 2026 revolves around next-generation products in the tobacco and nicotine industry, allowing experts from science and politics to come together and exchange ideas on product innovations.
Speaker:
Jose Becerril