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Jose Becerril
ConsultantLondon
English, Portuguese, Spanish, Castilian
Jose leads Euromonitor's central project team for tobacco and plays a key role in the development of global research projects and content.
Jose advises clients across the tobacco and cannabis industries on the challenging regulatory environment and fast-evolving consumer trends. His market research background predates his career at Euromonitor, working across a range of fmcg industries and developing reports for a number of leading companies globally.
Expertise
Related to Alcoholic Drinks
Article
The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Article
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Events
In person
Past event
EVO NXT 2026 revolves around next-generation products in the tobacco and nicotine industry, allowing experts from science and politics to come together and exchange ideas on product innovations.
Speaker:
Jose Becerril