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Jose Becerril
ConsultantLondon
English, Portuguese, Spanish, Castilian
Jose leads Euromonitor's central project team for tobacco and plays a key role in the development of global research projects and content.
Jose advises clients across the tobacco and cannabis industries on the challenging regulatory environment and fast-evolving consumer trends. His market research background predates his career at Euromonitor, working across a range of fmcg industries and developing reports for a number of leading companies globally.
Expertise
Related to Alcoholic Drinks
Article
The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Article
The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Events
In person
Past event
EVO NXT 2026 revolves around next-generation products in the tobacco and nicotine industry, allowing experts from science and politics to come together and exchange ideas on product innovations.
Speaker:
Jose Becerril