Julija Poliscuk
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Julija Poliscuk

Consultant

Vilnius

Russian, English, Lithuanian

Julia is a passionate market research consultant dedicated to broad, up-to-date fmcg industry analysis and insight. She is experienced in project management, content creation and thoughtful engagement with key industry players. She has a personal interest in private label and new product development.

Julija is part of Euromonitor’s soft drinks central project team. She is responsible for the smooth running of drinks and tobacco research, with ongoing interaction with both clients and other stakeholders in Eastern Europe. She covers regional and global publications, for both Euromonitor’s Passport briefings and for industry-based external publications. She has strong experience in Russian fmcg industries, with an additional focus on Central Asian countries - Kazakhstan and Uzbekistan, Azerbaijan and Hungary. Previously Julija was involved in direct research covering Russia, across a diverse range of industries, including packaged food, toys and games, beauty and personal care, luxury, consumer health and packaging. Julija has extensive experience in client engagement, via ad-hoc presentations, expert interviews and opinion exchange sessions, through webinars and live conferences. She has published content in industry trade press on packaged food and drinks, in addition to her published analysis at Euromonitor, perhaps most notably with her insight on private label.

Related to Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

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Head of Research: Product Development and Training