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Justas Gedvilas
Research ManagerVilnius
Lithuanian, English, Italian
Justas is a Research Manager at Euromonitor International, with a focus on sports and entertainment research. Justas leads a team in sports research globally, ensuring data integrity and providing analytical insight.
Justas advises clients across professional sports market trends, sponsorship opportunities, sports property benchmarking, as well as fan demographics and behaviour. Justas previously worked on energy industries as part of Euromonitor's Passport Industrial team.
Expertise
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Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
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The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
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Market intelligence company Euromonitor International has been recognised once again as one of the world’s leading forecasters at the FocusEconomics 2026 Analyst Forecast Awards, reinforcing its position as a premium market intelligence provider.