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미국 시장 성공을 위해 아프로 헤어 소비자의 니즈를 캐치해야 함
유로모니터의 Voice of the Consumer: Beauty Survey (2024년 6–7월 조사)에 따르면, 곱슬이 심하거나 타이트한 코일 형태의 헤어 타입(아프로 헤어)을 가진 응답자 중 20%는 인종이나 민족적 특성에 맞춘 헤어 케어 제품을 선호한다고 답했습니다.이 비율은 다른 헤어 타입 소비자에서는 10% 미만에 그칩니다.
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Justas Gedvilas
Research ManagerVilnius
Lithuanian, English, Italian
Justas is a Research Manager at Euromonitor International, with a focus on sports and entertainment research. Justas leads a team in sports research globally, ensuring data integrity and providing analytical insight.
Justas advises clients across professional sports market trends, sponsorship opportunities, sports property benchmarking, as well as fan demographics and behaviour. Justas previously worked on energy industries as part of Euromonitor's Passport Industrial team.
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Market intelligence company Euromonitor International has been recognised once again as one of the world’s leading forecasters at the FocusEconomics 2026 Analyst Forecast Awards, reinforcing its position as a premium market intelligence provider.