Justas Gedvilas
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Justas Gedvilas

Research Manager

Vilnius

Lithuanian, English, Italian

Justas is a Research Manager at Euromonitor International, with a focus on sports and entertainment research. Justas leads a team in sports research globally, ensuring data integrity and providing analytical insight.

Justas advises clients across professional sports market trends, sponsorship opportunities, sports property benchmarking, as well as fan demographics and behaviour. Justas previously worked on energy industries as part of Euromonitor's Passport Industrial team.

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Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

Health and Beauty Asia-Pacific
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Kayla Villena
Global Insight Manager: Beauty and Personal Care

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