No claim, no gain: Winning your category with irrefutable data
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Vilnius
Lithuanian, English, Italian
Justas is a Research Manager at Euromonitor International, with a focus on sports and entertainment research. Justas leads a team in sports research globally, ensuring data integrity and providing analytical insight.
Justas advises clients across professional sports market trends, sponsorship opportunities, sports property benchmarking, as well as fan demographics and behaviour. Justas previously worked on energy industries as part of Euromonitor's Passport Industrial team.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for September 2026.
The pressure on household budgets is not easing in 2026. Consumers are not spending less so much as spending differently, reallocating with intent and resetting category hierarchies as they go. Three major shifts will define where the money moves this year: macro shocks, that now hit wallets in days; the consumer pool, which is splitting in two; and time becoming the currency brands compete for.
Market intelligence company Euromonitor International has been recognised once again as one of the world’s leading forecasters at the FocusEconomics 2026 Analyst Forecast Awards, reinforcing its position as a premium market intelligence provider.