Justas Gedvilas
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Justas Gedvilas

Research Manager

Vilnius

Lithuanian, English, Italian

Justas is a Research Manager at Euromonitor International, with a focus on sports and entertainment research. Justas leads a team in sports research globally, ensuring data integrity and providing analytical insight.

Justas advises clients across professional sports market trends, sponsorship opportunities, sports property benchmarking, as well as fan demographics and behaviour. Justas previously worked on energy industries as part of Euromonitor's Passport Industrial team.

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Three Key Trends Defining Consumer Spending

The pressure on household budgets is not easing in 2026. Consumers are not spending less so much as spending differently, reallocating with intent and resetting category hierarchies as they go. Three major shifts will define where the money moves this year: macro shocks, that now hit wallets in days; the consumer pool, which is splitting in two; and time becoming the currency brands compete for.

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Senior Global Insight Manager: Consumers

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