Linda Lichtmess
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Linda Lichtmess

Research Consultant

Düsseldorf

German, English

Linda is the project lead for Euromonitor's global soft drinks research. In addition to her core research responsibilities, she actively supports her sales colleagues through collaborative client engagements. She is also responsible for English to German translations in the company’s Düsseldorf office.

Linda advises clients across the DACH-region on a range of industries. Her main focus is on soft drinks and how sustainability and changing legislation are impacting the industry. Another key focus is the development of the German cannabis industry in the context of changing regulation. Having studied History and Cultural Studies, Linda has a deep understanding of the consumer mindset. Before joining Euromonitor, Linda worked as a teacher while studying, and as a client support professional at Tiffany & Co in London.

Related to Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

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Head of Research: Product Development and Training

Events

Past event
1 February 2026 09:00 CET

ISM Cologne 2026

Germany – Messepl. 1, 50679 Cologne

The international meeting point for those who love sweets and snacks! Experience the industries in all their variety: from timeless classics to innovative products with real added value.

Speakers: Manuel Leckel, Linda Lichtmess

Press releases