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Linda Lichtmess
Research ConsultantDüsseldorf
German, English
Linda is the project lead for Euromonitor's global soft drinks research. In addition to her core research responsibilities, she actively supports her sales colleagues through collaborative client engagements. She is also responsible for English to German translations in the company’s Düsseldorf office.
Linda advises clients across the DACH-region on a range of industries. Her main focus is on soft drinks and how sustainability and changing legislation are impacting the industry. Another key focus is the development of the German cannabis industry in the context of changing regulation. Having studied History and Cultural Studies, Linda has a deep understanding of the consumer mindset. Before joining Euromonitor, Linda worked as a teacher while studying, and as a client support professional at Tiffany & Co in London.
Expertise
Related to Drinks
Article
The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Article
The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Events
Past event
The international meeting point for those who love sweets and snacks! Experience the industries in all their variety: from timeless classics to innovative products with real added value.
Speakers:
Manuel Leckel, Linda Lichtmess
Press releases
Generative AI is disrupting and transforming industries, but consumers are demanding human oversight, reveal findings from global analytics company Euromonitor International.