Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
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Linda Lichtmess
Research ConsultantDüsseldorf
German, English
Linda is the project lead for Euromonitor's global soft drinks research. In addition to her core research responsibilities, she actively supports her sales colleagues through collaborative client engagements. She is also responsible for English to German translations in the company’s Düsseldorf office.
Linda advises clients across the DACH-region on a range of industries. Her main focus is on soft drinks and how sustainability and changing legislation are impacting the industry. Another key focus is the development of the German cannabis industry in the context of changing regulation. Having studied History and Cultural Studies, Linda has a deep understanding of the consumer mindset. Before joining Euromonitor, Linda worked as a teacher while studying, and as a client support professional at Tiffany & Co in London.
Expertise
Related to Drinks
Article
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Article
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Events
Past event
The international meeting point for those who love sweets and snacks! Experience the industries in all their variety: from timeless classics to innovative products with real added value.
Speakers:
Manuel Leckel, Linda Lichtmess
Press releases
Generative AI is disrupting and transforming industries, but consumers are demanding human oversight, reveal findings from global analytics company Euromonitor International.