Seoul
Korean, English
Lisa conducts direct research on beauty and personal care, consumer health, and also contributes to a strategy briefings offering global and regional coverage. Given her extensive experience, she has presented at numerous conferences and works directly with Euromonitor clients.
Lisa manages health and beauty research at Euromonitor's Seoul office. Her geographic focus is Asia, with a specialist interest in South Korea. In previous years working at an asset management company, Lisa analysed fmcg industries, listed companies, commodities, and economic trends, helping to gain insights for company overview and market potential assessment.
Economic slowdowns, job instability and rising prices are pushing consumers in Asia Pacific to adopt more cost-conscious spending habits. The concept of "value" now encompasses more complex considerations, as consumers weigh both financial and emotional factors in their purchasing decisions.
Asia Pacific accounts for 32% of the global beauty and personal care market, as of 2023. Within the region, the top four markets – China, Japan, India, and South Korea – each exhibit unique developmental trajectories. However, they also share notable commonalities and trends that can serve as references for each other. Three key trends identified across all four markets for 2024 are value hacking, polarisation, and population change.
After tremendous growth in science-backed beauty and personal care following the pandemic, dermocosmetics continues to be a rapidly growing space in South Korea. During Euromonitor’s latest Beauty and Personal Care research, discussions with major players in South Korea revealed some challenges dermocosmetics is facing, which this article will explore and give further projections on the state of dermocosmetics.