In 2020-2040 natural decrease will drive sustained depopulation in Lithuania, while negative net migration rates will contribute to a lesser extent. The ageing trend will gain pace with Lithuania continuing to be one of the oldest countries globally, impacting the consumer landscape and putting further pressure on state resources. Rising prosperity up to 2040 should make Lithuania increasingly attractive as a consumer market, despite depopulation.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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