Chicago
English, Chinese
Liying oversees Euromonitor International’s tissue and disposable hygiene research globally, as well as leading editorial strategy, client service and promoting thought leadership for this industry.
Liying advises clients across tissue and disposable hygiene industries on the latest and most significant category shifts, as well as underlying social and economic influences and consumer lifestyles, with a special interest in the holistic wellness trend (particularly around women's lifecycle care), ingredient-led clean evolution and changing consumer value perception in recessionary environment. Liying led North American tissue and hygiene research before becoming global Industry Manager for tissue and hygiene. Prior to this, she was a financial journalist, covering merger and acquisition activity in high-demand sectors in the Midwest, US stocks and other business news for a variety of local and global publications.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
United States – Grand Hyatt Nashville, 1000 Broadway, Nashville, TN 37203
This event explores the latest innovations shaping wipes, providing attendees with actionable insights and technologies to improve their products and processes.
USA – 1901 Convention Ctr Dr, Miami Beach, 33139, Florida
Tissue World Miami is the ultimate gathering for professionals across the global tissue industry, bringing together representatives from 86 countries, including manufacturers, suppliers, distributors and innovators under one roof.
USA - Omni Orlando Resort at ChampionsGate: 1500 Masters Blvd, Championsgate, Florida 33896
Join leaders across the absorbent hygiene supply chain and discover what's next in sustainable materials, smart technologies, and regulatory trends–all while making the strategic connections that drive business forward.