Lucas Pinto
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Lucas Pinto

Senior Consultant

Headquarters - London

English, Portuguese, Italian

Lucas is a Senior Research Consultant specialising in research on cannabis, nicotine, soft drinks and alcoholic drinks, with a focus on Western European markets and Brazil.

Lucas advises clients across his focus research industries, with an understanding that encompasses product innovation, legislative changes and new consumer behaviour, enabling authoritative opinion when evaluating trends and their future direction. Prior to starting his career with Euromonitor, Lucas worked as a data analyst in one of the main publishers in the UK.

Related to Alcoholic Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

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Head of Research: Product Development and Training