Vilnius
English, Russian, Lithuanian
Marija is a Senior Consultant at Euromonitor International with a focus on retail and the digital consumer. In her current role, she is responsible for managing research projects in Europe.
Marija helps retailers and fmcg clients to understand the industry trends and evolving consumer priorities which will impact the future of retail. She authors strategic analysis on key trends and developments across retail and e-commerce with a focus on values-based buying, sustainability and retail innovation. Marija has more than 10 years of experience in the retail industry. She regularly writes articles for trade press, including Forbes Poland, speaks at major international conferences, and moderates panel discussions. In 2019, she received the International Marketing Specialist certificate from the Netherlands Institute of Marketing (NIMA).
Retail is in a constant state of reinvention, shaped by shifting consumer needs and innovation. To stay ahead, industry leaders gather at events like the Financial Times’ Future of Retail conference in London. Euromonitor International joined this year’s discussions, engaging with the sector’s most urgent challenges and opportunities. In this article, we share our top takeaways.
Retail continues to face disruption from economic, political, and technological shifts, as well as evolving consumer needs. To remain competitive, retailers worldwide are actively introducing strategies to adapt to this changing environment. Industry conferences and events provide a vital platform to share experiences, exchange insights, and uncover new opportunities. Euromonitor is proud to attend and partner with one of the industry’s leading gatherings - the FT Future of Retail Summit.
Retailers are navigating disruption from generative AI, new technologies, economic shifts, and changing consumer behaviours. This article examines how retailers are integrating GenAI and evolving their social media strategies to build closer, personalised connections with customers.