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Mark Strobel
Research ManagerChicago
English, Spanish, Castilian
Mark manages a team of analysts responsible for conducting market research, producing analysis, and engaging with clients across these industries. Mark also advises clients across several sectors within these industries in the US and Canada, with a passion for pragmatic market forecasting.
Mark Strobel is a Senior Research Manager at Euromonitor International with a focus on food and beverage industries. More specifically, Mark oversees the North American research across packaged and fresh food, alcoholic and non-alcoholic drinks, tobacco and cannabis, as well as pet care. Mark has been working in international market research since 2007 and has a background in various consumer goods industries. He earned a bachelor’s degree in Economics from Bates College in Lewiston, Maine and studied at Pontificia Universidad Católica de Valparaíso in Chile.
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The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
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The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
