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Mark manages a team of analysts responsible for conducting market research, producing analysis, and engaging with clients across these industries. Mark also advises clients across several sectors within these industries in the US and Canada, with a passion for pragmatic market forecasting.
Mark Strobel is a Senior Research Manager at Euromonitor International with a focus on food and beverage industries. More specifically, Mark oversees the North American research across packaged and fresh food, alcoholic and non-alcoholic drinks, tobacco and cannabis, as well as pet care. Mark has been working in international market research since 2007 and has a background in various consumer goods industries. He earned a bachelor’s degree in Economics from Bates College in Lewiston, Maine and studied at Pontificia Universidad Católica de Valparaíso in Chile.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.