B2B drives market demand, with B2B spending representing 100% of total demand in 2020. GfK SE is the largest company in Germany, generating 15.5% of the industry’s total turnover in 2020. The industry is fragmented, with the top five companies generating 31.4% of total turnover in 2020. The total number of companies increases in 2020, to 8,293 units. The costs of the industry decrease by 3.3% in 2020, largely driven by declining B2B costs. The industry’s profitability increases and stands at 1.4% of turnover in 2020, the 20th highest in the region. With turnover of USD2.7 billion, Germany accounts for 13.4% of the Western Europe total in 2020.
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This Euromonitor industrial report provides unique information on Market Research in Germany: ISIC 7413. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Market Research in Germany: ISIC 7413 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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