No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
London
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Marlous oversees a team of Project Managers globally, ensuring timely delivery and adherence to quality standards for all projects. She’s responsible for creating and implementing project management procedures, techniques, and resources to guarantee successful planning, execution, and monitoring of projects, while aligning them across industries and facilitating collaboration and knowledge sharing among all Project Manager roles to maintain consistency.
Marlous's remit involves planning, executing, and completing projects efficiently within the given constraints of time, cost, and scope, while ensuring high quality and customer satisfaction. She is skilled in leading teams, managing risks, and communicating effectively with stakeholders to deliver successful outcomes. Marlous previously worked as a Project Manager on Euromonitor's beauty and health industries. Prior to this, she was Industry Manager for alcoholic drinks.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Euromonitor International will present its first Innovation Awards at the Global Innovation Forum in London on 18 November 2026. Under the theme Signals of What’s Next, the awards will recognise FMCG innovations that offer compelling evidence of where markets and categories are heading.