Mashhad in Iran

January 2021

The Mashhad in Iran report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Mashhad in Iran is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Mashhad in Iran helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Mashhad in Iran market research report includes:

  • Major Mashhad cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Mashhad in Iran in Mashhad report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Mashhad?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Mashhad in Iran

HEADLINES

CITY SCORECARD

Chart 1 Mashhad City Scorecard Rankings Among 146 Middle East and Africa Cities

CITY SCORECARD REGIONAL AND COUNTRY RANKINGS

Summary 1 Mashhad City Scorecard Compared to Iran and Middle East and Africa 2019

POPULATION

Chart 2 Key Mashhad Population Indicators Compared to Iran and Middle East and Africa 2019 Chart 3 Mashhad Population Growth Compared to Iran and Middle East and Africa 2014-2024 Chart 4 Mashhad Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2014-2024 Chart 5 Mashhad Population by Age and Sex 2019

CONSUMER EXPENDITURE

Chart 6 Mashhad Consumer Expenditure per Capita Compared to Iran and Middle East and Africa 2014-2024 Chart 7 Mashhad Consumer Expenditure Structure 2019

DIGITAL CONSUMER

Chart 8 Key Mashhad Digital Consumer Statistics Compared to Iran and Middle East and Africa 2019 Chart 9 Digital Consumer Historic Growth and Forecasts in Mashhad 2014-2024

WEALTH

Chart 10 Mashhad Disposable Income per Household Compared to Iran and Middle East and Africa 2014-2024 Chart 11 Number of Households by Disposable Income Band in Mashhad 2014/2019/2024 Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Mashhad: 2014-2024

POSSESSION OF HOUSEHOLD DURABLES

Chart 13 Mashhad Household Possession of Kitchen Durables Compared to Iran and Middle East and Africa in 2019: % of Households Chart 14 Mashhad Possession of Entertainment Electronics Compared to Iran and Middle East and Africa in 2019: % of Households Chart 15 Mashhad Household Possession of Other Durables Compared to Iran and Middle East and Africa in 2019: % of Households

ECONOMY

Chart 16 Mashhad GDP per Capita Compared to Iran and Middle East and Africa 2014-2024 Chart 17 Mashhad Real GDP Growth Compared to Iran and Middle East and Africa 2014-2024 Chart 18 Mashhad Inflation Compared to Iran and Middle East and Africa 2014-2024

LABOUR

Chart 19 Mashhad Household Possession of Other Durables Compared to Iran and Middle East and Africa in 2019: % of Households Chart 20 Economically Active Population and Unemployment Rate in Mashhad 2014-2019 Chart 21 Mashhad Labour Productivity Compared to Iran and Middle East and Africa 2014-2019

TRANSPORT

Chart 22 Number of Airport Passengers in Mashhad 2014-2019 Chart 23 Automotive Circulation in Mashhad 2014-2019 Chart 24 Mashhad Transport Possession Compared to Iran and Middle East and Africa 2019: % of Households
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