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Melanie Torres Cabrera
Research AssociateChicago
English, Spanish, Castilian
Melanie provides research insights on a variety of projects, one notable study being US Pet Care.
Melanie provides market insights on a variety of industries across food and beverages. Melanie comes to Euromonitor with previous experience focusing on international development, analysing economic, linguistic, and political environments.
Expertise
Related to Alcoholic Drinks
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Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Article
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
