Competitive Landscape
Molped Leverages Affordability to Strengthen Its Position
Menstrual care in Turkey in 2025 remains highly concentrated, with the leading four companies, Procter & Gamble Tuketim Mallari Sanayi Ltd Skt (30%), Kimberly-Clark (21%), Hayat Kimya Sanayi (19%) and BIM Birlesik Magazacilik AS (13%), accounting for an 83% retail value share. The competitive environment has become more value for money focused and fragmented at the lower end, as private label gains significant ground in retail volume and value share terms, led by BIM Birlesik Magazacilik.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Turkey?
- Which are the leading brands in Menstrual Care in Turkey?
- How are products distributed in Menstrual Care in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Turkey - Category analysis
Key Data Insights
Affordability Is the Key Sales Driver Amidst Space for Premiumisation
Affordability Is the Key Sales Driver Amidst Space for Premiumisation
Towels Retain Core Demand While Disposable Period Pants Gain Traction in Urban Areas
Clean Wellness and Sustainability Expectations Add Dynamism to Menstrual Care
Local Brands Increase Value Pack Offerings as Discounters' Expansion Reshapes Demand
Towels Sustain Dominance While Tampons and Pantyliners Gain Momentum
Molped Leverages Affordability to Strengthen Its Position
Discounters Leverage Price Advantage and Reach to Capture Value-Driven Shoppers
Retail E-Commerce Accelerates with the Demand for Privacy and Choice
Tissue and Hygiene in Turkey - Industry Overview
Aqua's New Bulk Offer Strengthens Affordability as Inflationary Pressure Continues to Bite
Key Data Insights
Aqua's New Bulk Offer Strengthens Affordability as Inflationary Pressure Continues to Bite
Toilet Paper Drives Retail Tissue's Fast Growth in Value Sales
Sleepy Bio Natural Makes Premium, Clean-Label Wipes Affordable for Families
Discounters to Extend Reach as Value for Money Choices Reshape Product Mix
Adult Incontinence and Natural Hygiene Lines to Attract New Demand Drivers
The Competitive Landscape Sees Gradual Concentration
Evyap Sabun Yag Gliserin Acquires the Komili Brand to Help Reshape Competitive Dynamics
Discounters Expand Reach as Value for Money Trumps Format Loyalty
E-Commerce Accelerates as Convenience Reshapes Shopping Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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