Michelle Evans
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Michelle Evans

Global Lead, Retail and Digital Shopper Insights

Chicago

English

Michelle is Global Lead for Retail and Digital Consumer Insights at Euromonitor International. Based in Chicago, she has more than 15 years of experience covering retail. 

Clients across a range of industries tap into Michelle's in-depth knowledge of digital transformation, e-commerce and tech innovation to accelerate growth strategies. Recognised as a retail thought leader, she was named a top retail influencer by RETHINK Retail (2021-2026). She leads the NRF’s Industry Partner Council as a member of the steering committee. She has shared her expertise across industry events, including NRF: Retail’s Big Show, Shoptalk, Groceryshop, World Retail Congress, Money20/20, Finovate and eTail.

Leveraging her master’s degree in journalism from Northwestern University, she has a recurring column on Forbes.com and is regularly quoted in publications globally.  

Expertise

I drive Euromonitor's retail and digital research strategy, providing actionable insights into where and how consumers shop, as well as the evolving path to purchase.

Related to Lifestyles

Infographic

Infographic: Impact of Iran War on Industries and Consumers

The US/Israel-Iran war has delivered a dual shock to global supply chains through production decline and transit disruption, with Gulf crude oil output down approximately 60% (at time of writing). Infrastructure destruction prolongs recovery, while commodity shortages impacting packaging, fertilisers and electronics accelerate ally-shoring and alternative energy adoption. Consumers face price increases and volume decline, with stagflation posing the most significant structural risk.

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Events

In person Upcoming
22 September 2026 07:00 PT

Groceryshop 2026

United States – Mandalay Bay, Las Vegas

Groceryshop 2026 is a leading global event for grocery, CPG, and everyday retail professionals, bringing together 4,000+ senior executives, brands, retailers, and technology providers to discuss AI, retail media, ecommerce, consumer trends, and omnichannel innovation.

Retail
Speaker: Michelle Evans
In person Past event
9 June 2026 09:00 CET

ShopTalk Europe

Spain – Fira Gran Via, Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona

Shoptalk Europe is one of Europe’s leading retail and commerce innovation conferences, bringing together retailers, brands and technology leaders to explore the future of retail.

Retail and E-Commerce Digital Shopper
Speaker: Michelle Evans
In person Past event
25 March 2026 11:10 PT

Shoptalk Spring 2026

United States – Bay 3950 Las Vegas Boulevard South, Las Vegas, 89119, NV

Shoptalk Spring is where the future of retail gets real. 10,000+ trailblazers, 200+ game-changing speakers, and bold ideas that will transform your business.

Retail
Speaker: Michelle Evans
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