Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Tehran and Ahvaz are Iran’s most economically active cities, due to their positions in terms of population size, disposable income and labour markets. Meanwhile, Karaj holds the highest potential for future economic expansion thanks to expected GDP…
The Beirut in Lebanon report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Premium and luxury cars in the United Arab Emirates recorded three consecutive years of strong double-digit retail volume and value growth between 2021 and 2023, driven by an influx of high net worth individuals. While growth is notably slower in…
Sales of designer apparel and footwear (ready-to-wear) in the United Arab Emirates continue to be driven by e-commerce and physical apparel and footwear specialists, given the strong shopping centre culture in the local market. While online shopping…
Compared to the performance by global counterparts, luxury goods in the United Arab Emirates outperformed in the first half of 2024 by recording solid single-digit growth. This growth was driven by population growth, and strong tourism numbers. While…
Despite a marginal decline in volumes, value sales of fine wines/champagne and spirits in the United Arab Emirates remain considerably higher than pre-pandemic levels in 2024. The United Arab Emirates continues to witness a trend of premiumisation,…
The performance of experiential luxury in the United Arab Emirates remains dynamic, although there is a deceleration of growth. Value sales of experiential luxury grew by double digits to total AED8 billion in the first half of 2024. Much of this…
Consumer health continues to grow in Oman in 2024, driven by population growth, rising GDP per capita improving brand availability and greater affordability due to increased local production and a wider range of generics. OTC categories remain…
Wound care is set to see current value growth in Israel in 2024. The category is seeing increased value sales as consumers demand more advanced wound care. There is a growing demand for products that deliver faster wound healing properties, minimise…
Weight management and wellbeing is expected to see current value growth in Israel in 2024. The weight loss supplements category continues to see good value and volume growth during the year, thanks to a nationwide problem with obesity and obesity…
Vitamins is expected to display current value growth in Israel in 2024. Israeli consumers are increasingly interested in health and wellness products and are particularly interested in finding different vitamins that they can consume to help with…
Sports nutrition is set to see dynamic current value growth in Israel in 2024. The sports nutrition category is booming, particularly protein bars. Protein bars have seen robust value growth due to the fact that protein bars are relatively expensive…
Sleep aids is expected to register strong current value growth in 2024. The sleep aids category has continued to perform well in 2024 thanks to a rise in sleep disorders following the events of 7 October 2023. An increase in sleep disorders due to…
Paediatric consumer health is set to see current value growth in 2024. In line with the general consumer desire to adopt a healthier lifestyle, parents are becoming particularly interested in finding the best paediatric vitamins for their children.…
NRT smoking cessation aids is set to see current value growth in Israel in 2024. However, smoking is on the rise during the year following on from a constant rise in smoking since the COVID-19 crisis and related confinement. This has meant a slowdown…
Herbal/traditional products is set to see current value growth in Israel in 2024. Consumer demand for herbal/traditional products remains high despite rising prices as many consumers are very keen to switch from consuming synthetic chemicals to using…
Eye care is expected to register current value growth in Israel in 2024. The increasing use of digital devices such as computers, tablets and mobile phones is driving demand for standard eye care as people suffer increasingly from eye irritation or…
Digestive remedies is set to see current value growth in Israel in 2024. The diarrhoeal remedies category is seeing growth due to the fact that many Israelis have irritable bowel disease and need to take diarrhoeal remedies to help to calm some of…
Dietary supplements is expected to see current value growth in Israel in 2024. The category has continued to see good value growth due to the general high demand for health and wellness products in Israel. Consumers are keen to buy products that can…
Dermatologicals is expected to see current value growth in Israel in 2024. Israel’s ageing population is helping to promote sales of dermatologicals as ageing skin requires a lot of care on a daily basis. This has prompted good sales growth in…