Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Country Report

Microwaves in Israel

Dec 2023

As was the case for most areas of consumer appliances, microwaves saw prices rise in 2022 and 2023. As well as the inflationary pressures faced by most categories, the increase in prices seen in microwaves was partly driven by the introduction of…

USD 1,195
Country Report

Large Cooking Appliances in Israel

Dec 2023

In January 2023, Israel saw a surge in housing supply with 53,000 unsold homes. Nonetheless, the slowing down of the housing market led to depressed demand for large cooking appliances at the beginning of 2023. Moreover, this trend continued as the…

USD 1,195
Country Report

Home Laundry Appliances in Israel

Dec 2023

In late 2022, prices increased by 10-15%. Distributors placed big orders ahead of these price increases. Moreover, consumer demand fell significantly, leading to a surplus of inventory in 2023. Consumers were reluctant to invest in big ticket items…

USD 1,195
Country Report

Food Preparation Appliances in Israel

Dec 2023

After the uplift in sales in 2020 and 2021, when the COVID-19 crisis led to a marked increase in people cooking at home and, therefore, a rise in consumers investing in cooking equipment, the food preparation appliances category saw a decline in…

USD 1,195
Country Report

Dishwashers in Israel

Dec 2023

In September 2022, Israel removed the requirement for the Standards Institute of Israel to inspect household and industrial electrical products when they were being imported. Importers can now self-declare compliance with EU regulations, enabling…

USD 1,195
Country Report

Consumer Appliances in Israel

Dec 2023

Overall, the consumer appliances market in Israel was navigating political uncertainties in 2023, while embracing change through regulatory reforms and an emphasis on energy efficient technologies. After the big surge in sales with the COVID-19…

USD 2,750
Country Report

Air Treatment Products in Israel

Dec 2023

As the weather is getting warmer in Israel, consumers are forced to replace their air conditioners more often. As a result, demand for air conditioners and cooling fans remains constant. Furthermore, many consumers replace their air conditioners…

USD 1,195
Strategy Briefing

Snacks in Middle East and Africa

Dec 2023

Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their…

USD 1,475
Country Report

Sustainability in the United Arab Emirates

Dec 2023

The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and…

USD 2,300
Country Report

Vacuum Cleaners in the United Arab Emirates

Dec 2023

Sales of handheld vacuum cleaners are currently on the rise in the United Arab Emirates, driven by the introduction of new and improved products. While cylinder vacuum cleaners still dominate demand with their well-established cleaning power,…

USD 1,195
Country Report

Small Cooking Appliances in the United Arab Emirates

Dec 2023

The increasing demand for multifunctional appliances in the United Arab Emirates is being driven by several key factors. Notably, the rising interest in health-conscious cooking, combined with the need to optimise limited kitchen space, is propelling…

USD 1,195
Country Report

Refrigeration Appliances in the United Arab Emirates

Dec 2023

Demand for refrigeration appliances in the United Arab Emirates continues to recover in 2023, driven by ongoing efforts in product innovation, continuous development of new products, and the integration of valuable enhancements. Factors such as the…

USD 1,195
Country Report

Personal Care Appliances in the United Arab Emirates

Dec 2023

Personal care appliances in the United Arab Emirates is evolving in line with shifts in consumer spending habits, with a notable uptick in demand for innovative personal care devices such as smart hair stylers, facial cleansing devices, and electric…

USD 1,195
Country Report

Microwaves in the United Arab Emirates

Dec 2023

Amid ongoing trends, players are steadfastly focusing on innovation as a pivotal strategy to drive sales of microwaves. In the United Arab Emirates, there is a distinct emphasis on energy consumption, a factor presenting limitations on sales growth…

USD 1,195
Country Report

Large Cooking Appliances in the United Arab Emirates

Dec 2023

While retail volume growth of large cooking appliances is slowing in 2023, higher current value growth is primarily being influenced by surging commodity prices driven by high inflation rates. As a result, local consumers are either deferring their…

USD 1,195
Country Report

Home Laundry Appliances in the United Arab Emirates

Dec 2023

One of Western Europe's leading home laundry appliance brands, Beko, has introduced an eco-friendly line to promote sustainable living to consumers. Aligned with the brand’s sustainability mission, the range claims to offer reliability, high…

USD 1,195
Country Report

Food Preparation Appliances in the United Arab Emirates

Dec 2023

Despite economic variables, such as inflation and fluctuations in the housing market, demand for food preparation appliances remains resilient. While these factors can influence consumer spending, innovative product offerings and changing consumer…

USD 1,195
Country Report

Dishwashers in the United Arab Emirates

Dec 2023

In the United Arab Emirates, many local consumers now value the energy-saving capabilities of dishwashers more than their average initial cost of AED2,762 (as of mid-2023). Their primary concern is the dishwasher's electricity and water consumption…

USD 1,195
Country Report

Consumer Appliances in the United Arab Emirates

Dec 2023

Demand for consumer appliances in the United Arab Emirates continues to gain momentum in 2023, shaped by a variety of key trends. Innovation remains paramount for players as they strive to meet evolving consumer preferences. Despite inflationary…

USD 2,750
Country Report

Air Treatment Products in the United Arab Emirates

Dec 2023

Demand for air treatment products in the United Arab Emirates, in particular air conditioners, continues to grow strongly in 2023, driven by several factors. The region's hot weather is a significant catalyst, prompting a higher demand for cooling…

USD 1,195
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