Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The health and wellness trend has accelerated in Israel since the COVID-19 pandemic hit in 2020. Locals are increasingly aware of what they put into their body and seek out more natural products when it comes to consumer health. This holistic…
Eye drops is the leading format for eye-related treatments in the United Arab Emirates, for several reasons. First, eye drops offer ease of application, allowing individuals to self-administer the treatment directly to the affected area. Second, they…
Eye care is expected to see stronger growth in 2023 compared to the previous year, with healthy retail volume and current value growth. The product area has seen consistent strong performance over the review period and during the pandemic. The…
Gastrointestinal disorders such as gastroesophageal reflux disease (GERD), peptic ulcers, and gastritis are relatively common in the United Arab Emirates. Digestive remedies such as proton pump inhibitors are effective in treating these conditions by…
The return to relatively normal patterns of eating out at restaurants, combined with more stressful on-the-go lifestyles, is leading to an increase in digestive health issues in 2023. In retail volume terms, there is a modest increase in sales of…
Dietary supplements has witnessed a surge in products targeting beauty and anti-ageing, which reflects consumers’ growing desire for holistic wellness solutions and the “beauty from within” trend. Supplements such as co-enzyme Q10, which is known for…
Dietary supplements is a sizeable product area in Israel, only second behind analgesics, and it is expected to register strong current value growth in 2023, and the highest rate during the review period. The COVID-19 pandemic has accelerated the…
Hair loss treatments in the United Arab Emirates has been experiencing increased fragmentation, due to the emergence of numerous new entrants, with the value share of the smallest players, included under “others” set to rise above 50% for the first…
The incidence of head lice is rising back to normal levels in 2023 as children circulate freely in schools and at social gatherings, and kids play close together. With retail volume sales back to pre-pandemic levels in 2022, demand for…
The increasingly dusty weather in the United Arab Emirates is causing a rise in allergies and respiratory illnesses amongst consumers. In particular, in August 2022 there were so many dust storms that doctors in Abu Dhabi and Dubai issued a warning…