Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Plant-based dairy is steadily gaining traction in Saudi Arabia, although it remains a relatively small segment of the market. This growth is driven by heightened environmental and animal welfare concerns, as well as the broader health and wellness…
The market for dairy products in Saudi Arabia is expected to experience accelerated growth in total volume terms in 2024, following a lacklustre performance the previous year. This will be driven primarily by an increasing consumer interest in cream,…
The market for drinking milk products in Saudi Arabia is poised for robust growth in total volume terms in 2024. This will be driven by several key factors, including a rising population, increasing disposable incomes, and a surge in the number of…
The market for dairy products and alternatives in Saudi Arabia is expected to see an improved performance in total volume terms in 2024. This will be supported by easing inflation and an increase in the rate of employment, which together will have a…
The cheese market in Saudi Arabia is anticipated to see an improved performance in total volume terms in 2024. This positive trend will be supported by easing inflation and a rise in the employment rate, which are expected to boost household spending…
The market for butter and spreads is poised for improved performance in 2024, following a dip in retail volume sales in 2022 and 2023. Demand during these years was significantly impacted by substantial price increases, brought about by the war in…
The retail market for baby food in Saudi Arabia has seen a consistent decline in volume over the review period, largely due to the country’s decreasing birth rate. This trend is significantly influenced by government initiatives that promote family…
Demand for alcoholic drinks increased in Oman in 2023 as the presence of affluent expatriates in the country supported demand. Positive growth in beer, wine and spirits is also being supported by buoyant inbound tourism flows and the rebound being…
Dubai and Abu Dhabi are the UAE’s most economically vibrant cities, as they led in terms of consumer expenditure, disposable income and GDP per capita. Meanwhile, Fujairah holds the highest potential for future economic growth. Citizens across all…
Dammam and Riyadh are Saudi Arabia’s most economically vibrant cities, due to large populations and high levels of both consumer expenditure and disposable income. Meanwhile, Mecca holds the highest potential for future economic growth in terms of…
Bar soap – one of the biggest categories in the beauty and personal care market in the United Arab Emirates –has flexible plastic and folding cartons as its main packaging formats. There has been a discernible shift towards more sustainable packaging…
Consumers' continued focus on health and wellness is driving the demand for yoghurt and sour milk products in the United Arab Emirates, especially those that feature protein claims and additional benefits such as probiotics and gut health. This trend…
While the majority of the local population typically consumes dairy products, the growing health and wellness trend has resulted in a niche segment choosing plant-based dairy in the United Arab Emirates. As a result, plant-based dairy continues to…
Despite the dominance of the foodservice channel in other dairy, the growth of evaporated milk in the United Arab Emirates, which holds the highest total volume share in the category, is significantly driven by its popularity in making karak chai, a…
In 2023, consumers were increasingly searching for staple foods that supported rising health goals, with vitamins, minerals, protein and probiotics becoming increasingly sought after. In addition to boosting positive nutrients, many were looking to…
Health and wellness continued to be a growing trend in soft drinks in 2023, with consumers reaching for options with reduced salt, fat and sugar while appreciating fortified options that made it easy and convenient to increase their nutritional…
With interest in wellness and health bolstered by the outbreak of COVID-19 in 2023, consumers were increasingly looking to improve their diets, reaching for food and drink with fortified and functional benefits. Additionally, many consumers aim to…
During 2023, consumers in Poland were looking to seek strong nutritional benefits from the food and drinks they consumed, reaching for health and wellness claims. These included reducing levels of fat, salt and sugar, in addition to looking for goods…
As health and wellness products continue to be growing in demand in Saudi Arabia, consumers are looking for dairy products with reduced salt, sugar and fat, in addition to products fortified with benefits. Fortified/functional foods allow consumers…
Following the outbreak of COVID-19 in Saudi Arabia, consumers have become increasingly interested in their nutritional intake, overall health and their wellbeing. As such, many consumers have looked to reduce elements they consider damaging to…