Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…
As one of the largest value dairy categories, total demand for drinking milk products in the United Arab Emirates continues to grow in 2024. While overall demand is driven by retail in the local market, foodservice volume sales continue to improve…
2024 signifies a year of stability for dairy products and alternatives in the United Arab Emirates, following the effects of the pandemic and the steep inflation of previous years. Retail sales of dairy products used in cooking and baking, such as…
Total demand for cheese in the United Arab Emirates continues to grow in 2024. Retail volume sales are experiencing more normal levels of consumption following the peak demand in 2020 due to pandemic-induced home seclusion, followed by subsequent…
Retail volume sales of butter and spreads experienced a downturn between 2021 and 2022 as consumers returned to work, leading to reduced home cooking and baking activities that had previously surged during periods of remote working. However,…
HDPE bottles, which are the most popular pack type for hair care in Saudi Arabia, continued to record unit volume growth in 2023. HDPE bottles have a high strength-to-density ratio, making them durable and therefore easy to transport, store and…
Low birth rates continue to negatively impact the performance of baby food in the United Arab Emirates. Although most families have now returned to the United Arab Emirates, the socioeconomic revival of 2023 brought rising prices across all products…
In 2023, the United Arab Emirates saw robust economic performance, ranking second in the Middle East and Africa region for average gross income, driven by a strong labour market, zero income tax and government support for low-income households.…
In 2023, the United Arab Emirates saw robust economic performance, ranking second in the Middle East and Africa region for average gross income, driven by a strong labour market, zero income tax and government support for low-income households.…
Saudi Arabia’s young techno-savvy population is the largest in the country’s history and is the driving force behind sales of wearable electronics. Young consumers are always looking for something new and unique and are growing more discerning about…
Wearable electronics is set to see volume sales rise in Israel in 2024. Samsung is expected to launch the Samsung Ring during the year as an attractive alternative to smart watches and other smart portables. The smart ring is likely to be available…
Wireless speakers is the winning category within portable players in Saudi Arabia. Streaming services and smartphones with poor audio quality are driving demand for wireless speakers. Streaming services often offer high-quality audio options, such as…
Portable players is set to see volume sales increase in Israel in 2024 driven by wireless speakers. In keeping with its results throughout the review period, the wireless speakers category is set to see volume growth in 2024. It continues to benefit…
Smartphones are ubiquitous devices in Saudi Arabia, reflecting the global trend. While affordability and technology upgrades led to a smartphone boom, volume sales have declined in recent years. The slowdown in volumes is reflective of the high…
Mobile phones is set to see volume sales fall in Israel in 2024. In February 2024, Samsung launched its AI integrated S24 Ultra smartphone in Israel to much interest. Samsung appears to be the only AI integrated smartphone on the Israeli market, with…
In-car entertainment is seeing structural declines in Saudi Arabia as separate navigation systems become defunct. In current times, most new cars, including non-luxury vehicles, come equipped with voice-enabled in-car GPS. Car navigation devices…
In-car entertainment is likely to continue its trajectory in Israel over 2024 and see a further contraction of sales in value and volume terms as consumers back off from buying new cars and/or updating the equipment in older vehicles. A lack of…
Technological advances in smartphones continue to have a significant impact on digital cameras, since they are the now the common device for taking photographs in Saudi Arabia. Over the years, advances in technology have allowed smartphone cameras to…
Volume sales of imaging devices are set to continue to decline in Israel in 2024 despite retailers’ attempts to stimulate the market with price cuts. Online retailers such as Desertcart Israel are offering discounts up to 45% on selected items,…
In the competitive world of televisions, where renowned brands are most trusted, players are prioritising profitability over volume share. With volume sales continuing to decline in 2024, some companies are allocating resources and investments…