Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Country Report

Health and Wellness in Saudi Arabia

Aug 2024

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

USD 2,450
Country Report

Drinking Milk Products in the United Arab Emirates

Aug 2024

As one of the largest value dairy categories, total demand for drinking milk products in the United Arab Emirates continues to grow in 2024. While overall demand is driven by retail in the local market, foodservice volume sales continue to improve…

USD 1,195
Country Report

Dairy Products and Alternatives in the United Arab Emirates

Aug 2024

2024 signifies a year of stability for dairy products and alternatives in the United Arab Emirates, following the effects of the pandemic and the steep inflation of previous years. Retail sales of dairy products used in cooking and baking, such as…

USD 2,300
Country Report

Cheese in the United Arab Emirates

Aug 2024

Total demand for cheese in the United Arab Emirates continues to grow in 2024. Retail volume sales are experiencing more normal levels of consumption following the peak demand in 2020 due to pandemic-induced home seclusion, followed by subsequent…

USD 1,195
Country Report

Butter and Spreads in the United Arab Emirates

Aug 2024

Retail volume sales of butter and spreads experienced a downturn between 2021 and 2022 as consumers returned to work, leading to reduced home cooking and baking activities that had previously surged during periods of remote working. However,…

USD 1,195
Country Report

Beauty and Personal Care Packaging in Saudi Arabia

Aug 2024

HDPE bottles, which are the most popular pack type for hair care in Saudi Arabia, continued to record unit volume growth in 2023. HDPE bottles have a high strength-to-density ratio, making them durable and therefore easy to transport, store and…

USD 1,100
Country Report

Baby Food in the United Arab Emirates

Aug 2024

Low birth rates continue to negatively impact the performance of baby food in the United Arab Emirates. Although most families have now returned to the United Arab Emirates, the socioeconomic revival of 2023 brought rising prices across all products…

USD 1,195
Country Briefing

Income and Expenditure: United Arab Emirates

Aug 2024

In 2023, the United Arab Emirates saw robust economic performance, ranking second in the Middle East and Africa region for average gross income, driven by a strong labour market, zero income tax and government support for low-income households.…

USD 350
Country Briefing

Income and Expenditure: The United Arab Emirates

Aug 2024

In 2023, the United Arab Emirates saw robust economic performance, ranking second in the Middle East and Africa region for average gross income, driven by a strong labour market, zero income tax and government support for low-income households.…

USD 350
Country Report

Wearable Electronics in Saudi Arabia

Jul 2024

Saudi Arabia’s young techno-savvy population is the largest in the country’s history and is the driving force behind sales of wearable electronics. Young consumers are always looking for something new and unique and are growing more discerning about…

USD 1,100
Country Report

Wearable Electronics in Israel

Jul 2024

Wearable electronics is set to see volume sales rise in Israel in 2024. Samsung is expected to launch the Samsung Ring during the year as an attractive alternative to smart watches and other smart portables. The smart ring is likely to be available…

USD 1,100
Country Report

Portable Players in Saudi Arabia

Jul 2024

Wireless speakers is the winning category within portable players in Saudi Arabia. Streaming services and smartphones with poor audio quality are driving demand for wireless speakers. Streaming services often offer high-quality audio options, such as…

USD 1,100
Country Report

Portable Players in Israel

Jul 2024

Portable players is set to see volume sales increase in Israel in 2024 driven by wireless speakers. In keeping with its results throughout the review period, the wireless speakers category is set to see volume growth in 2024. It continues to benefit…

USD 1,100
Country Report

Mobile Phones in Saudi Arabia

Jul 2024

Smartphones are ubiquitous devices in Saudi Arabia, reflecting the global trend. While affordability and technology upgrades led to a smartphone boom, volume sales have declined in recent years. The slowdown in volumes is reflective of the high…

USD 1,100
Country Report

Mobile Phones in Israel

Jul 2024

Mobile phones is set to see volume sales fall in Israel in 2024. In February 2024, Samsung launched its AI integrated S24 Ultra smartphone in Israel to much interest. Samsung appears to be the only AI integrated smartphone on the Israeli market, with…

USD 1,100
Country Report

In-Car Entertainment in Saudi Arabia

Jul 2024

In-car entertainment is seeing structural declines in Saudi Arabia as separate navigation systems become defunct. In current times, most new cars, including non-luxury vehicles, come equipped with voice-enabled in-car GPS. Car navigation devices…

USD 1,100
Country Report

In-Car Entertainment in Israel

Jul 2024

In-car entertainment is likely to continue its trajectory in Israel over 2024 and see a further contraction of sales in value and volume terms as consumers back off from buying new cars and/or updating the equipment in older vehicles. A lack of…

USD 1,100
Country Report

Imaging Devices in Saudi Arabia

Jul 2024

Technological advances in smartphones continue to have a significant impact on digital cameras, since they are the now the common device for taking photographs in Saudi Arabia. Over the years, advances in technology have allowed smartphone cameras to…

USD 1,100
Country Report

Imaging Devices in Israel

Jul 2024

Volume sales of imaging devices are set to continue to decline in Israel in 2024 despite retailers’ attempts to stimulate the market with price cuts. Online retailers such as Desertcart Israel are offering discounts up to 45% on selected items,…

USD 1,100
Country Report

Home Video in Saudi Arabia

Jul 2024

In the competitive world of televisions, where renowned brands are most trusted, players are prioritising profitability over volume share. With volume sales continuing to decline in 2024, some companies are allocating resources and investments…

USD 1,100
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