No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
São Paulo
English, Spanish, Castilian, Portuguese, French
Mikaely Correa is a Research Analyst based in São Paulo, Brazil, where she works on industries relating to services and payments.
Prior to her current role in services and payments, Mikaely focused on food and nutrition at Euromonitor, working on projects covering snacks, dairy and alternatives, cooking ingredients and meals, staple foods and fresh food and pet care. Her work now centres on consumer fooodservice, travel and tourism and consumer finance. Mikaely's diverse background includes Intellectual Property advising, tech industry experience, and the development of customised market research at the Brazil-Canada Chamber of Commerce, where she improved her analytical skills and provided shrewd insights to business leaders.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for September 2026.
The pressure on household budgets is not easing in 2026. Consumers are not spending less so much as spending differently, reallocating with intent and resetting category hierarchies as they go. Three major shifts will define where the money moves this year: macro shocks, that now hit wallets in days; the consumer pool, which is splitting in two; and time becoming the currency brands compete for.