Article
미국 시장 성공을 위해 아프로 헤어 소비자의 니즈를 캐치해야 함
유로모니터의 Voice of the Consumer: Beauty Survey (2024년 6–7월 조사)에 따르면, 곱슬이 심하거나 타이트한 코일 형태의 헤어 타입(아프로 헤어)을 가진 응답자 중 20%는 인종이나 민족적 특성에 맞춘 헤어 케어 제품을 선호한다고 답했습니다.이 비율은 다른 헤어 타입 소비자에서는 10% 미만에 그칩니다.
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Mikaely Correa
Research AnalystSão Paulo
English, Spanish, Castilian, Portuguese, French
Mikaely Correa is a Research Analyst based in São Paulo, Brazil, where she works on industries relating to services and payments.
Prior to her current role in services and payments, Mikaely focused on food and nutrition at Euromonitor, working on projects covering snacks, dairy and alternatives, cooking ingredients and meals, staple foods and fresh food and pet care. Her work now centres on consumer fooodservice, travel and tourism and consumer finance. Mikaely's diverse background includes Intellectual Property advising, tech industry experience, and the development of customised market research at the Brazil-Canada Chamber of Commerce, where she improved her analytical skills and provided shrewd insights to business leaders.
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