Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Follow:
Mikaely Correa
Research AnalystSão Paulo
English, Spanish, Castilian, Portuguese, French
Mikaely Correa is a Research Analyst based in São Paulo, Brazil, where she works on industries relating to services and payments.
Prior to her current role in services and payments, Mikaely focused on food and nutrition at Euromonitor, working on projects covering snacks, dairy and alternatives, cooking ingredients and meals, staple foods and fresh food and pet care. Her work now centres on consumer fooodservice, travel and tourism and consumer finance. Mikaely's diverse background includes Intellectual Property advising, tech industry experience, and the development of customised market research at the Brazil-Canada Chamber of Commerce, where she improved her analytical skills and provided shrewd insights to business leaders.
Expertise
Related to
Article
Inside the AI Recommendation Shelf: How Brands Get Discovered
Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Article
The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
