Mikaely Correa
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Mikaely Correa

Research Analyst

São Paulo

English, Spanish, Castilian, Portuguese, French

Mikaely Correa is a Research Analyst based in São Paulo, Brazil, where she works on industries relating to services and payments.

Prior to her current role in services and payments, Mikaely focused on food and nutrition at Euromonitor, working on projects covering snacks, dairy and alternatives, cooking ingredients and meals, staple foods and fresh food and pet care. Her work now centres on consumer fooodservice, travel and tourism and consumer finance. Mikaely's diverse background includes Intellectual Property advising, tech industry experience, and the development of customised market research at the Brazil-Canada Chamber of Commerce, where she improved her analytical skills and provided shrewd insights to business leaders.

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Three Key Trends Defining Consumer Spending

The pressure on household budgets is not easing in 2026. Consumers are not spending less so much as spending differently, reallocating with intent and resetting category hierarchies as they go. Three major shifts will define where the money moves this year: macro shocks, that now hit wallets in days; the consumer pool, which is splitting in two; and time becoming the currency brands compete for.

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Senior Global Insight Manager: Consumers