London
English
Natasha leads Euromonitor's global research on the eyewear industry. She takes charge of the editorial calendar for eyewear and uses content and strategic analyses to engage with clients. As senior member of the fashion team, she is also on hand to support other industries through a commissioning role.
Natasha advises clients across the eyewear and fashion industries and has a special interest in how companies rethink their business models in order to adapt to new realities. Previous experience includes staff writer at Thomson Reuters’s Acquisitions Monthly magazine.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
The UK's largest optical trade show, bringing together over 11,000 professionals and 250 exhibitors showcasing the latest in eyewear and contact lenses.