Euromonitor in the news

A selection of the most high profile press stories showcasing Euromonitor's data and analysis from around the world.

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CNN Chicago 09 June 2026

Gatorade invented hydration drinks. Now it’s fighting to own them again

Gatorade’s sweeping revamp underscores intensifying competition in an increasingly fragmented hydration market, with Howard Telford, senior global insight manager for soft drinks, noting that growth is shifting toward more portable, personalized, and functional drinks that extend beyond traditional sports positioning.

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Howard Telford • Senior Global Insight Manager: Soft Drinks
Der Spiegel Düsseldorf 31 March 2026

Deutsche trinken am meisten Zucker

Der Artikel zeigt anhand von Euromonitor-Daten, dass Deutschland weltweit führend im Konsum von zuckerhaltigen Getränken ist, und beleuchtet die gesundheitlichen Risiken sowie die Reaktionen der Getränkeindustrie auf regulatorische Herausforderungen.

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Arab News Bengaluru 19 March 2026

India's wealthy embrace a new luxury symbol: water

Amulya Pandit, senior consultants, offers insights into the growing phenomenon of premium bottled water as a status symbol among India’s affluent, reflecting evolving luxury consumption patterns and the role of branding in everyday essentials.

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Amulya Pandit • Senior Consultant
Good Morning America Chicago 12 June 2025

THC seltzers rise in popularity: What to know about the drinks

Good Morning America cited Euromonitor data in an article on the THC beverage industry.

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CNN Business Chicago 12 June 2025

Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales

CNN Business shared commentary from Howard Telford, senior global insights manager for Soft Drinks, on BodyArmor sports drink.

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Howard Telford • Senior Global Insights Manager: Soft Drinks

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