Mikaely Correa, Senior Beauty and Personal Care Analyst at Euromonitor International, discusses the growing popularity of K-beauty products as consumers increasingly prioritise skincare and wellness. The article highlights rising demand for Korean beauty products, driven by trends such as “glass skin,” and explores how sustained consumer interest in skincare has helped fuel strong growth in both the global and Brazilian markets.

Rising regulatory scrutiny across athleisure and beauty highlights growing concerns around product safety and marketing practices, and Amna Abbas, senior consultant, emphasizes that despite increasing consumer interest in transparency, a disconnect persists as purchasing decisions remain driven by price, performance, and brand appeal rather than safety or sustainability.

This segment explores how industry initiatives such as Pact are tackling the environmental impact of beauty packaging. Euromonitor’s insights highlight consumer expectations for sustainability and the challenges brands face in scaling recycling solutions.

Sonali Jagadev, senior analyst, provides an objective review of the booming colostrum market, assessing scientific evidence versus marketing claims and discussing the implications for the health and wellness industry.

The article delves into shifting luxury, fashion, and beauty preferences across the MENA region, highlighting how consumer behaviour is driving innovation and redefining premium experiences, with Euromonitor analysis on regional market dynamics.

Chloe Zhu, consultant, 分析了高端美妆在春节期间的强劲销售表现，指出上海专柜每日大量发货，反映消费者对高端品牌的持续追捧及市场回暖趋势，结合Euromonitor数据解析行业增长动力。