Michelle Evans, Global Lead of Retail and Digital Consumer Insights at Euromonitor International, explores how AI-driven shopping is accelerating the polarisation of the retail landscape. The article examines how large retailers and direct-to-consumer brands are well positioned to benefit from AI-powered product discovery, while mid-market retailers face growing pressure to differentiate through stronger customer relationships, clearer value propositions and greater category authority.

China’s retail sector is rapidly shifting toward hard discount supermarkets driven by value-seeking consumers and private label strategies.

Michelle Evans, global lead for retail and digital shopper, covers the reshaping of retail through digitalisation.

Marguerite Le Rolland, senior global insight manager: fashion, 深入解析安踏收购彪马背后的战略动机，探讨其全球扩张路径及挑战，结合Euromonitor洞见评估中国运动品牌的国际化前景。

This article examines the surge in retail activity during Chinese New Year, highlighting the top destinations for Chinese tourists and analysing how brands adapt strategies to capture this lucrative seasonal demand, with Euromonitor insights on spending patterns and shifting consumer preferences.

Pete Wang, senior analyst, provides an in-depth analysis on China’s retail sector, examining the impact of technological innovation, consumer preferences, and policy shifts on market development and growth prospects.