Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Follow:
Nina Valenti
Research AnalystChicago
English
Nina is a Research Analyst based in the company's Chicago office. She works across a wide range of industries, building on her extensive experience working in the company's Consulting department, prior to her current focus on research and data analysis.
Nina has been involved in a variety of projects across the business, from vaping in Canada to retail across categories in the US. She has explored research across industries. Notable industry experience includes retail channels and travel. Nina graduated Skidmore College in 2022 and has applied her studies of Business and Management and Anthropology in her work in market research. She consistently looks for the intersections of business in culture to advise insights.
Related to Appliances and Electronics
Article
K-Beauty Tech Sees Challenges Adapting to US Consumption
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
Article
From Social Commerce to Phygital Collectibles: Five Trends Reshaping Toys and Games
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.
