Chicago
English
Nina is a Research Analyst based in the company's Chicago office. She works across a wide range of industries, building on her extensive experience working in the company's Consulting department, prior to her current focus on research and data analysis.
Nina has been involved in a variety of projects across the business, from vaping in Canada to retail across categories in the US. She has explored research across industries. Notable industry experience includes retail channels and travel. Nina graduated Skidmore College in 2022 and has applied her studies of Business and Management and Anthropology in her work in market research. She consistently looks for the intersections of business in culture to advise insights.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.
Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
