Paula Goni

Paula researches and commissions channels research, overseeing retailing and digital consumer data and analytical content in Latin America.

Paula focuses on highlighting the diverse realities of countries in Latin America, helping clients gain insight into the particularities of consumers and understand the development and prospects of the channels preferred by these consumers.​ Paula is particularly interested in the development of e-commerce and the rise of omnichannel strategies preferred by retailers, as well as identifying innovative case studies that can help clients understand and take advantage of new opportunities. ​ Paula has ample research and editing experience, having worked in various public and private settings throughout her professional career.