PEST Analysis: Kenya

May 2021

Political instability and an Economic Freedom ranking that is ‘mostly unfree’ create challenges for businesses. However, Kenya is expected to recover quickly from the Coronavirus (COVID-19) pandemic, thanks to rising domestic demand, but unemployment will remain high. A diverse society could add to social tensions, but a rapidly-growing population will enhance the consumer market’s potential. Although behind developed countries, the technology space is vibrant and attractive to investors.

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Overview:

Country Profiles examine the economic and political trends in 210 countries and associated regions, serving as a one-stop-shop for data and analysis on the economy, political landscape and the business environment. This report series allows you to understand the macro-economic environment as a basis for strategic planning.

If you're in the Industry, Infrastructure and Environment industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Industry, Infrastructure and Environment in Kenya report includes:

  • Analysis of the country's political and macroeconomic stability 
  • An overview of the economic structure and major industries
  • Latest economic performance

This report answers:

  • What is the economic outlook?
  • How stable is the political environment?
  • What are the country's risks and vulnerabilities?
  • What are the best sectors for investment?
  • Where should we focus our expansion strategy?
  • Which countries are moving up the value added chain away from primary sectors?

PEST Analysis: Kenya

PEST ANALYSIS

Chart 1 Main PEST Points in Kenya

POLITICAL ENVIRONMENT

Chart 2 Political Environment Dynamics in Kenya Summary 1 Political Environment Analysis in Kenya

ECONOMIC ENVIRONMENT

Chart 3 Economic Environment Dynamics in Kenya Summary 2 Economic Environment Analysis in Kenya

SOCIAL ENVIRONMENT

Chart 4 Social Environment Dynamics in Kenya Summary 3 Social Environment Analysis in Kenya

TECHNOLOGICAL ENVIRONMENT

Chart 5 Technological Environment Dynamics in Kenya Summary 4 Technological Environment Analysis in Kenya
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Why buy this report?

  • Analyse growth opportunities and assess market potential
  • Develop market entry/exit strategies
  • Understand the likely path of economic growth
  • Examine risks and vulnerabilities of economies to support critical decision-making

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